PRODUCT INNOVATION PROCESSES
The development of a new product or service must consider market consumer attitudes where they want to be inserted.
Business Case:
´AFFAIRE
‘AFFAIRE Is a luxury brand that reflects in her jewelry a unique lifestyle. Sets by continually amaze your connoisseurs through alternative collections, distinctive and unique look, where the fusion of two different materials, although equally noble, presents new options to those who appreciate true luxury.
The passion for quality and excellence is reflected in every collection. In’AFFAIRE, its designers and craftsmen leave nothing to chance, giving attention to every detail, creating jewelry set that are based perfectly with the luxurious and contemporary look.
Projeto:
Strengthenings of new product development processes
The objective of this project was to transfer some methodologies that enable this new start-up adjusting its products to the target market. For this was done a job that came from the company’s analysis, the definition of its objectives, the target market analysis and their attitudes to consumption, and the application of specific methodology to adapt the product to market.
Process
MATCH THE PRODUCT TO THE MARKET AS STRATEGY
The Short Briefs of Advank allows identifying the basic elements that are behind a trend as well as predicting new useful trends in the suitability of products to the market
PERLS COLLECTION
The design of this collection, highlighted by the recognized VOGUE fashion magazine, was one of the work of the results of consumer behavior analysis and trends developed in this project. The product incorporates new ceramic production techniques and precious metals.
STRATEGIC PLAN ’AFFAIRE
The project resulted in a strategic plan that identified a number of guiding lines of action in the areas of technology, market, product and investment necessary to position the company in the luxury market. The process allowed the company to understand the way forward in a market segment that know.
