ANTICIPATE THE COMPETITORS
Make the most of available resources in the territory.
Make the most of available resources in the territory.
Business Case:
More than 25 years of experience and know-how in the sector allowed to develop the skills and master the tools needed to produce almost any design in ceramics. A wide and diverse collection of products where contemporary design, creativity and innovation are the key elements.
Brand of sophistication and exclusivity! HOME LIVING CERAMICS. A private label project developed in partnership with Jomazé company and it is assumed as a ceramic art celebration in a different format.
Project:
The objective of this project was to transfer skills in the analysis of consumer attitudes to the product design team of Arfai IGM, working in partnership with Jomasé both companies in the decorative ceramics sector in Portugal to develop a targeted collection for export.
The main objective was to show that trends can be anticipated. The result was surprising to the team responsible for the project, when found that the Travelling Collection was meeting the trends presented at Maison & Objet this year.
The project resulted in the traveling collection, which were applied methodologies anaslises trends and design management
Currently Arfai holds a differentiating position in the market by creating lines that mark trends